FibaIdentity - Introduction

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Introduction

ONE MAN CAN BE A CRUCIAL INGREDIENT ON A TEAM, BUT ONE MAN CANNOT MAKE A TEAM

-KAREEM ABDUL JABBAR

The FIBA brand signals a confident position in the global sports marketplace. FIBA is a unique player, the first truly international sports federation with a global branding approach consistently embracing the world with its five Zones. This flexible yet structured brand system plays an important role in positioning FIBA and its Zones as well as the main FIBA competitions at world and continental level.

Our brand will build a clear and recognizable global personality for basketball which will consistently speak the unifying language of the sport: emotion, excitement and fun. Our aim is to recognize and celebrate the global movement of basketball.

ONE MAN CAN BE A CRUCIAL INGREDIENT ON A TEAM, BUT ONE MAN CANNOT MAKE A TEAM -KAREEM ABDUL JABBAR

ONE MAN CAN BE A CRUCIAL INGREDIENT ON A TEAM, BUT ONE MAN CANNOT MAKE A TEAM

-KAREEM ABDUL JABBAR